Post by account_disabled on Jan 11, 2018 17:40:58 GMT 10
Hello,
My topic is Distribution Management Marketing Examples. When consumers have multiple purchasing channels, maintaining a cohesive pricing structure presents another challenge. If an online sale is more profitable than one at a local store, should the prices for each channel reflect that difference? Local breweries sometimes charge more for a beer at the brewery—despite lower distribution costs—to protect their relationships with retailers, who sell most of their product. This decision may confuse or frustrate consumers who expect to save money by buying directly from the source.Is this right information? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
My topic is Distribution Management Marketing Examples. When consumers have multiple purchasing channels, maintaining a cohesive pricing structure presents another challenge. If an online sale is more profitable than one at a local store, should the prices for each channel reflect that difference? Local breweries sometimes charge more for a beer at the brewery—despite lower distribution costs—to protect their relationships with retailers, who sell most of their product. This decision may confuse or frustrate consumers who expect to save money by buying directly from the source.Is this right information? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.